Korean Color-Changing Foundation

Swipe the foundation onto skin - it starts off white with micro collagen capsules.

Blend with built in brush - as you blend, the capsules burst and activate the color change.

Watch as it matches your exact skin tone - the formula transforms into a custom shade that blends seamlessly with your skin for a flawless finish.

The result is a more even-looking complexion, blurring imperfections, making it look like you've applied a filter.

Quick Shade Guide:

#201 - Light
Fair to light skin

#202 - Natural
Light to Medium skin tones

#203 - Medium
Medium-deep to deep skin

Can't Decide?

Look at your wrist veins:

• Green veins = Go one shade deeper
• Blue/purple veins = Go one shade lighter
• Can't tell = You're right in the middle

Still unsure? Choose #202. It adapts the widest range.

100% Natural Ingredients 🌱

• Collagen, a skin-supporting protein that helps improve firmness and keeps skin hydrated.
• Volufine, a unique French ingredient known to help improve the look of skin's volume and bounce helps to moisturize the skin.
• Zinc Oxide, a mineral sunscreen that offers UV protection while allowing for a seamless finish.

Free from Parabens, Sulfates, & Phthalates

Love Your HKB Purchase—Or Your Money Back
At Hana Korean Beauty, we stand behind the quality and performance of every skincare product we create. If you're not completely satisfied within 60 days of delivery, we’ll give you a full refund—fast and hassle-free.

Hassle-Free Returns, On Us
Changed your mind? No worries. For eligible returns within 60 days, we’ll send you a pre-paid shipping label so you can return your product at no extra cost.

Fast Refund Processing
As soon as we receive your return, we’ll begin processing your refund immediately. You’ll receive a confirmation email within a few business days.

Your satisfaction is our top priority. Shop HKB with total confidence.

At HKB, we work hard to get your order to you as quickly as possible. Most orders ship within 2 business days, and we ask that you allow up to 5 business days for delivery.

The vast majority of customers receive their orders without any issues. But if you need help at any point, our friendly customer service team is here to assist you.

You can reach us Monday–Friday, 9AM–5PM EST, at support@hanakoreanbeauty.com. We typically respond within 24 hours.

Returns & Refunds
Need to return or exchange a product? No problem—we’ve made it easy and hassle-free.

If you're not satisfied with your HKB products, you're eligible for a 100% refund within 60 days of delivery. No restocking fees, no stress.

We just ask that you give the product a fair try before requesting a return.

To start a return, simply contact our support team:

Email: support@hanakoreanbeauty.com (available 24/7, with replies within 24 hours.

Q. What If I Pick The Wrong Shade?

A. Don't worry! The color-changing formula adjusts to your skin as you rub it in. Natural works for most skin tones year-round. Medium is best if you have a tan or deeper natural coloring.

Plus, we offer easy exchanges if you're not happy with your shade choice.

Q. How Much Coverage Will I Get?

A. Full coverage that hides redness, fine lines, age spots, melasma, and uneven tone while keeping your skin hydrated.

Q. Does It Work On Mature Skin?

A. Yes! The foundation was made specifically for mature skin. Designed to be lightweight and won't settle into fine lines. No cakey finish.